Cheltenham Festival
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At a glance
10,000 sq ft
10–15 day build
An immersive brand moment, built to draw a crowd.
At Cheltenham Festival, LOCK5 partnered with GL Events and Badaboom to design and deliver the Magners Bar - a standout hospitality space inspired by the warmth and character of a traditional orchard barn.
Set within one of the UK’s most high-energy sporting events, the structure needed to stop people in their tracks - and keep them there.
THE BRIEF
Create a high-impact bar environment that captured the essence of the Magners brand - natural, social, and unmistakably distinctive - within a fast-paced festival setting.
BUILT DIFFERENT
The concept centred on a timber-framed barn - reimagined as a fully immersive event space.
LOCK5 delivered bespoke cladding, structural detailing, decking, platforms, ramps and access points, building out a layered environment that felt both authentic and theatrical.
Surrounded by artificial grass and orchard planting, the space blurred the line between set design and structure - drawing guests in with atmosphere as much as architecture.
THE RESULT
Delivered across a live, public-facing construction site with constant operational movement, track activity and restricted access, Revival requires absolute control, adaptability and communication.
Despite compressed timelines, evolving layouts and high-security site conditions, every space was delivered to spec - with detailed scenic finishes, coordinated supplier delivery and uninterrupted guest experience.
The result is a collection of immersive environments that feel entirely built for the moment - and disappear just as quickly as they arrive.
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